is the Founding Executive Director of PAC and the "Undetectable = Untransmittable (U=U)"campaign (#UequalsU). He has worked in global philanthropy for over two decades developing foundations, cause-marketing and grantmaking programs, social marketing campaigns, and interventions on a range of issues including HIV stigma and prevention, sustainable development, childhood obesity, violence prevention, and gang intervention. Before launching PAC, Bruce founded Inspired Philanthropy Group, where he developed philanthropic initiatives with people and brands with extensive public platforms for social change including Donna Karan, Ellen DeGeneres, Archbishop Desmond Tutu, NBA star Chris Bosh, NFL star Adrian Peterson, NBA star Paul Pierce, Grammy Winner Chris Brown, The Bob Marley Foundation, Banana Republic, Sephora, and Cartier.
Bruce and the U=U campaign have received extensive media coverage including The Washington Post, CBS Evening News, China Global Television, CBC Canada National News, DailyMail.com and The Lancet. Bruce was honored for his work with U=U as Healthline's HIV influencers"2017 Person of the Year"and named Plus Magazine "#1 Most Amazing HIV + People of 2018", and he received the 2017 Partnership Award from the National Association of State and Territorial AIDS Directors. Diagnosed with HIV in 2003, Bruce learned in 2012 that his undetectable viral load meant he could not transmit HIV. He committed to sharing this life-changing information in the hope that people with HIV and their partners will live healthy sexual and reproductive lives free of fear and stigma. He received his Ed.M. in Administration, Planning & Social Policy from Harvard Graduate School of Education and his J.D. from Harvard Law School.