U=U Ambassadors: Virtual Mississippi Project

Application: http://bit.ly/uuambassadorsms
Due date: October 23rd, 11:59 pm ET

The Prevention Access Campaign U=U Ambassador Program, launched in 2019, is a group of leading advocates, activists, and healthcare professionals across the country who have played important roles in building the Undetectable = Untransmittable movement.  All Ambassadors receive extensive training in U=U science, communications, and advocacy strategies. Working together, Ambassadors educate and build the capacity of providers and communities to integrate the U=U message into sexual health communications, advocacy, and clinical practice.

As part of a research initiative funded by ViiV Healthcare and spearheaded by The Henne Group, PAC is seeking a number of U=U Ambassadors to work on a full-time basis from January through March 2021 to disseminate U=U information in Mississippi. The overall purpose of this project is to evaluate the comparative effectiveness of different delivery channels for a social marketing campaign targeted to Men-Who-Have-Sex-with-Men (MSM) who live in Alabama or Mississippi.  The main objective of the study is to analyze the diffusion of the U=U message across Alabama and Mississippi, using different routes of sharing information: social media only (Alabama), and face-to-face (virtual) interactions (performed by U=U Ambassadors in Mississippi). The hypothesis is that a social marketing campaign that includes virtual face-to-face outreach as well as social media outreach will be more effective than a campaign that includes only social media outreach. Ambassadors will receive training with PAC staff (and compensated by PAC) in November/December 2020 to prepare for the January-March 2021 outreach period. During this time, Ambassadors will be supervised by PAC and paid for their work as a contractor through The Henne Group.

Due to COVID-19 the face-to-face outreach will be performed through virtual platforms such as Zoom, Teams, etc. Please contact Cameron Kinker cameron@preventionaccess.org with any questions.